I have been working for Rijnmond for about a year now and one of the projects i was the lead graphic designer in is their out of home campaign from Q4 2022 / Q1 2023. In this campaign their main purpose was to get people to download the app and to let excisting and potentional new viewers in the Rijnmond area know that we are here to bring you the news.
The campaign has ran for a period of 6 weeks, in these 6 weeks the posters, animations and digital billboards were visible in shopping centres, at busstops and on highway billboards. Because of the simplicitiy and recognizability of the campaign people instantly knew from who the campaign was, the clear call to action made sure people started using the Rijnmond app and website.
Using motion design and simple animations i made sure to elevate the call to action so it would be the first thing people would notice while walking by.
